Copywriting extraordinaire Joseph Sugarman once said that the goal of every sentence is to get you to read the next one (and keep reading until you reach the end of the copy).


He called this "the slippery slide" effect to describe how all the elements in an ad should compel you to read every sentence from start to finish. 

But here's a problem. 

Not all sentences are created equal. While some sentences entice you to ride the metaphorical slide and hit that CTA button, others lead you down a slippery slope to boredom and page abandonment.


And when you consider the fact that the average attention span of an adult is just 8 seconds (!!!), it's more critical than ever to make every sentence count. 

This is where I can help

Whether it's writing inspiring social media posts, writing blogs for a B2B company, or repurposing webinars into well-thought-out white papers, my goal remains the same: to deliver engaging, high-quality content that commands your attention, sentence by sentence. 

So let me write for you the write way!





Watch Out For These 8 Email Design Trends In 2021

Take a look at the eight email design trends that will turn heads (and open wallets) in 2021.


How To Integrate Voice Into Your Cross-Channel Marketing

Want your brand to be seen and heard? Then look no further than voice technology. 


4 Ways To Enhance Your Health & Wellness Marketing 

Here are four ways you can enhance your health and wellness marketing messages in 2021. 


6 Last-Minute Tips To Spam-Proof Your Holiday Campaigns

Spam belongs on your plate, not in your inbox. Here are six ways to spam-proof your marketing messages. 



Career Hacks For Product Leaders

Gibson Biddle, former VP of Product at Netflix, is responsible for the "Netflix and chill" phenomenon. Check out his tips on how product folks can take their careers to the next level. 


Fight For It

Nicole Brolan of Seek is an amateur Muay Thai fighter-turned-product leader. Here's how she stepped out of the ring to fight for her team and customers. 


Do The Right Thing By People

Kirsten Mann of Oracle dishes advice on how to empower product teams through the Prezi model. 


Product Leaders Make Great Facilitators

Adrienne Tam of Brainmates is also the brainchild of Leading the Product, an annual product management conference in Australia. Check out its birth story! 



Note: Names have been changed to protect the identity of the startup.



How To Personalize Cross-Channel Messaging Using User and Event Data

Savvy marketers know that delivering the right message to the right people at the right time starts with an understanding of who their customers are and how they interact with their brand. Read on to find how you can turn customer data into personalized experiences!


How To Personalize Cross-Channel Messaging Using Metadata

Delivering highly individualized experiences to customers requires B2C marketers to examine the details of their product or service offerings. What pieces of information can be used to achieve this? Keep reading to find out!


How To Personalize Cross-Channel Messaging Using Data Feeds

Data feeds fuel your cross-channel messaging with even more value and relevance. But what exactly are they and how can you access them? Check out the guide to learn more about them. 



Over the past six months, Heidi has diligently repurposed several of Iterable's event sessions, webinars and case studies into blog posts and a whitepaper series, which fueled our editorial calendar and demand generation strategy. She's also worked as an extension of our content marketing team, partnering with subject matter experts to write original content, including a successful article on 2021 email design trends. Her skill set, professionalism and positive spirit would make her a great asset to any organization.

-Alyssa Jarrett, Director of Brand & Content Marketing at Iterable


Heidi was able to create content of the utmost quality and perfectly

match the required style and voice of each project and client...resulting in improvements in content engagement.

-Carlos Trillo, CEO of Evinex

Don't Be Shy. Come Say Hello!

Do you need someone to lend a hand with your next project? Or do you just want to drop a message in my inbox just because? Whatever it is, I'm all ears!