La’i Loa is a luxury residential development within the Wailea Hills Collection in Wailea, Hawaii.

To propose meaningful names for the development, I studied the Hawaiian language and native poetry. From there, I mined Hawaiian cultural values to find a link between the lifestyle being offered, and the ancient land on which the magic would happen.

This project required naming, brand creation, brochure and web copy, and a photoshoot concept. This project was completed at Allis Studio in San Francisco under the creative guidance of CD Kile Brekke.